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Forward, finally.
We help hospitality brands move from ideas to execution—with strategy, systems, and momentum.
Strategy without traction is just noise.
Headway sits between marketing and operations—turning brand strategy into systems teams can actually run.
Our Marketing Expertise
Partner, Brand Management & Marketing Strategy
Olivia Underwood
Olivia is a marketing strategist with experience spanning hospitality, wellness, e-commerce, real estate, and enterprise brands. Her work centers on building systems that connect creative direction with execution—ensuring marketing efforts are not only well-designed, but operationally sound.
She has led marketing coordination and partnership management for Pilates214, managed e-commerce operations for Spatacular Skin, overseen digital platforms and website design for Brokerage, and delivered performance reporting and insights for Hack Agency. Her background also includes experience within American Airlines and small B2B organizations, giving her perspective across both large-scale and lean operating environments.
Olivia has managed organic content strategy with The TREND Group and planned extensive promotions and content calendars for a multi-location cycling studio chain. Across every role, her focus remains the same: creating clarity, momentum, and marketing systems that teams can actually sustain.
Our Operations Expertise
Partner, Hospitality Operations & Strategy
Fausto Vallejo
As the current owner of Perrault Dallas in Mockingbird Station, Fausto brings leadership experience managing and operating some of the most respected restaurant groups in the country—including Hillstone, Las Palmas, and Uchi, brings a deeply operational lens to Headway’s work.
Fausto's most impactful programs were developed for Drake’s and Hudson House (Vandelay Hospitality) and Las Palmas, focusing on systems that improved consistency, team execution, and guest experience at scale.
Creative Services | Marketing & Operations
Content Strategy & Ideation
Ongoing content ideas rooted in real restaurant operations—menus, service moments, staff, spaces, and seasons—not trends for trend’s sake.
Experience & Offering Strategy
Clarifying what the guest actually encounters—from menu structure to service moments—so the experience matches the story being told.
Social Content Systems
Clear frameworks for what to post, when to post it, and why it matters—so content stays consistent even when teams are busy.
Operational Systems & Rhythm
Repeatable service and management systems that create consistency across shifts, teams, and locations.
Monthly Proactive Content Planning
We come to you with ideas, priorities, and execution plans so that content doesn't stall.
Proactive Operational Planning
Regular evaluation of priorities, pressure points, and adjustments before issues surface.
On-Site Content Direction
Shot lists and filming guidance that work during live service, soft openings, training days, and real operating hours.
Service Flow & Real-World Execution
Designing service structures that work during actual operating conditions—not idealized scenarios.
Operator-Friendly Content Planning
Systems designed for GMs, small business owners, and busy teams. Simple enough to run, strong enough to scale.
Team Structure & Role Clarity
Defined responsibilities and decision ownership that support execution without bottlenecks.
Performance Review & Adjustment
Regular check-ins to refine what's working, cut what's not, and keep momentum forward.
Operational Review & Optimization
Ongoing refinement of systems, costs, and workflows to support sustainable performance.
Marketing creates momentum. Operations make it real.
Headway works on both—so progress actually holds.
Our Team
A collaborative partnership
between a professional restaurant consultant and a marketing expert. Built to close the gap between what happens online and what happens on the floor.
The center of what we do
bridging brand, operations, and execution with a shared understanding of how restaurants and hospitality establishments actually run.
Experience a trusted network of specialized contractors
beyond the core partnership, our lean team allows us work quickly and bring in exactly the right expertise—design, development, photography, copy, operations support, or systems—without forcing a one-size-fits-all team structure.
The result
a lean, senior-led approach: focused strategy at the center, supported by experienced specialists when and where they add real value.
Contact Us
Get in touch with us today to kickstart your next creative project.